Gran Vía 51 pharmacy, located in Spain’s busy capital Madrid, opened it’s doors in 1921. In 2021 they decided to re-design the pharmacy into a digital pharmacy driven by technology. The pharmacy have used ScreenVend screens to create a ‘Self Service’ area for customers browse through medicine product ranges.  A consultation screens lies behind the counter, here staff can discuss medical conditions and present suitable products, patient information leaflets and complimentary treatments.